Clinton Fowler
Experienced multimedia professional with over 12 years in film,
video editing, and graphic design.
Projects
FluentStream
This comprehensive project aimed to increase traffic, brand awareness, and sales for FluentStream by showcasing their new app. My design responsibilities included:
-How To Videos: I developed instructional video assets to inform existing clients on how to effectively use the new app; there were 10 in total including five for the Admin side, and five for the regular mobile side.
-Promotional Video Production: I produced a promotional videos designed to drive traffic and enhance brand awareness among potential new clients, as well as internal clients. There were three videos in total. One showcased a general view of who FluentStream was and what they offer. The other two were for the new app development to help excite internal clients, as well as promote new feature to potential new clients.
-Motion Graphic Design: I created dynamic motion graphics, including animations of the company logo, to be utilized across all video content.
-App Store Graphics: I designed engaging graphics to highlight the app's features, ensuring it stands out in the app store.
The project's goal was to not only educate existing customers about the new app but also to serve as a resource for attracting new clients, thereby demonstrating FluentStream's offerings and value.
Reclaim LLC
This creative project focused on empowering women and supporting their personal growth and self-reclamation. This involved several key initiatives:
I began by designing and creating a unique logo that encapsulated the brand's identity and mission, ensuring it resonated with the target audience.
One of the highlights of this project was producing a powerful and impactful "What I Stand For" video for a pageant contestant. This video was pivotal in former Ms. Colorado's 2021 journey, ultimately helping her win the title of Ms. United States 2021. The video started with a moody and somber tone, reflecting the struggles many women face, and then transitioned to a more upbeat and inspiring message, emphasizing her commitment to helping women "reclaim their sparkle".
Additionally, I designed and created the cover for her published journal. The design was inspired by the Japanese art of Kintsugi, which symbolizes taking something broken and making it beautiful again. This theme was chosen to reflect the journey of healing and empowerment that the journal aimed to provide to its readers.
To complement the journal, I filmed a series of educational videos. These videos were designed to guide women through the journal, whether they were working through it in a group or on their own. The goal was to help them feel connected to the author and to reassure them that they are not alone in their journey.
This project was a comprehensive effort to create resources that support and inspire women, providing them with the tools and motivation to reclaim their inner strength and beauty.
CCI
I developed a comprehensive video project for CCI, aimed at enhancing their email drip campaigns and providing valuable content to their clients. This initiative was designed to assist clients in passing home and renter inspections, addressing a crucial need for actionable and informative guidance.
I began by identifying the top areas where people commonly failed critical inspection items. This research was essential to ensure the videos addressed the most relevant and impactful issues. Once the key topics were established, I created a total of 15 videos, each tailored to cover a specific aspect of the inspection process.
These video assets were crafted to be both informative and actionable, providing clear, step-by-step guidance that clients could easily follow. The goal was to empower clients with the knowledge and practical tips needed to pass their inspections successfully.
By integrating these videos into CCI's email drip campaigns, we were able to deliver consistent and valuable content directly to clients, enhancing their experience and increasing their chances of passing inspections. This project not only added significant value to CCI's services but also reinforced their commitment to client success.
Short Form Style Content
I handled all the scripting, filming, and editing for short-form content aimed at helping business owners and brands generate awareness and establish their authority in their respective fields. Every project is designed to position the business owners as professional and knowledgeable figures that their audience could trust and rely on.
I began by scripting videos that not only highlighted the expertise and professionalism of the business owners and brands, but also addressed the specific pain points their ideal clients faced. The scripts were crafted to be engaging and informative, ensuring that the content resonated with the target audience and provided valuable insights.
Once the scripts were finalized, I proceeded to film and edit the videos, ensuring high-quality production values that reflected well on the brands. The videos were designed to be concise and impactful, making them perfect for sharing on various social media platforms.
These videos serve multiple purposes: they showcase the business owners and brands as authoritative figures, provide valuable information to their audience, and address common challenges their clients encounter. This approach helps build connections with the audience, fostering a sense of familiarity and trust.
Through these projects, I am able to help business owners and brands increase their visibility, enhance their reputation, and establish a strong online presence. The short-form content not only generates awareness but also helps to create a loyal and engaged following.
Sizzle/Hype Reels
Dynamic sizzle and hype reels are tailored to various business needs. These projects vary in focus, capturing different aspects depending on the specific goals and audience.
For some projects, the aim is to enhance employee retention and recruitment. I craft engaging reels that highlight the company's culture, values, and work environment, making it appealing to both current employees and potential recruits. By showcasing what makes the company a great place to work, these reels help boost morale and attract top talent.
In other instances, some reels are designed to spotlight new initiatives or developments within the business. These videos effectively showcase the latest innovations, products, or services, generating excitement and curiosity among the audience. The goal is to highlight the company’s forward-thinking approach and to stimulate interest and engagement.
Regardless of the specific focus, each sizzle reel was crafted with the overarching goal of getting the audience excited and making them think. I ensure that the content is visually appealing, energetic, and thought-provoking, capturing the essence of what made each project unique and compelling.
Through these sizzle and hype reels, I have successfully helped businesses create a buzz around their initiatives, enhance their employer brand, and engage their audience in a meaningful way.